I live in a village just outside Cambridge. When I am not illustrating I am busy walking my dogs and getting inspiration from the countryside and clicking away with my iphone for reference. Or just relaxing with my children when they don’t have mountains of homework to plough through!



Hi Johanna, how did you get into your field?

I gained my B.A degree and Post grad diploma  in illustration from Central St Martin’s in London around 1994. I started work as an illustrator whilst still at college and it just grew from there.  I have worked for many big clients such as Harper Collins, BBC, Random House, Faber and Faber, IBM, Dorling Kindersley, Heinemann Books, Phoenix, Orion and many more…also recently The Cambridge Journal…

I am now doing a part time M.A in Children’s illustration at Anglia Ruskin University in Cambridge which is fantastic.


Who inspires you and why?

Over the years there have been many influences  but at the moment I adore David Fullartons illustrations they are fantastic and incredibly funny. As for children’s illustration, I love Alex.T.Smith’s work, his blog is hilarious and his illustration is exceptional. My general list of inspirational artist’s is far too long to fit in though! I took some pictures of local graffiti the other day and I can’t stop obsessing over it, their use of colour and design is totally amazing.


Do you ever have a creative block and if yes, how do you deal with it?

Many! but I find walking the dogs or sleeping on it can often help unblock my mind or just starting work on another Idea and taking the focus and pressure off the main problem often frees my mind up and everything just clicks into place.



What types of assignments / creative briefs do you get excited about or you are attracted to most?

I love briefs full of possibilities and beauty and the less restricted the brief the better.


How do you describe your style?

At the moment my style is based in drawing and painting which I then combine with photoshop and illustrator to finalise the compositions.


What would you have done differently during your career so far and what advice would you offer to others?

Although it’s tempting as an illustrator to work alone, I think the importance of being in a studio with other creative people to bounce ideas off is invaluable.

Would you advise people starting off in your field to continue in education and develop; or go out into the world and learn in the field?

I think both are important and can be done together, as I worked on live briefs whilst doing my degree and post grad diploma.

The most important thing is to keep pushing your work in new directions so it continually grows and evolves.


With regards to being offered any freelance work, would you be interested in being contacted ?

Yes please feel free to contact me to discuss ideas and obtain a quote.


Would you like to get in touch with Jo regarding freelance work?

Mobile Number: 07977 486 147

Email Address: jojofernihough@gmail.com


You can view more of Jo’s work thought the links below:

Portfolio:  www.jolio.co.uk

Portfolio:   www.jofernihough.co.uk